Frequently Asked Questions
What does cash-based physical therapy mean?
Cash-based physical therapy means you pay directly for your treatment, without involving your insurance. This lets us focus 100% on providing you with the care that you need and deserve, without any restrictions from insurance companies that don’t necessarily know you or all that you have been going through.
Why would I choose cash-based therapy?
First of all, frankly, insurance companies don’t care about you. With insurance-based (in-network) care, your treatment is often limited to what’s covered, not what’s best for you. With cash-based physical therapy, you get personalized care without restrictions, ensuring the focus is on what you truly need for recovery.
Second, in-network clinics are often limited to treating just a specific injury, but your body works as a whole. With cash-based care, you get a comprehensive approach that addresses all variables (physical, psychological, and environmental) that may be affecting your performance and recovery, not just the one listed on a prescription.
Finally, your time is valuable. Your time is valuable and you deserve focused, individualized attention. With cash-based physical therapy, you get 1-on-1 treatment provided by a Doctor of Physical Therapy every session, allowing you to see progress faster and get back to running stronger and pain-free, sooner.
Can I use my insurance if I want to?
While we don’t directly bill insurance, you can still use your out-of-network benefits on your own. Upon request, we’ll provide you with a detailed receipt, called a "superbill," which you can submit to your insurance company for possible reimbursement. It’s a good idea to check with your insurance provider to see what they’ll cover!
What is concierge physical therapy?
Concierge physical therapy is like having your own personal PT. You get customized, 1:1 care that’s designed around you, your goals, and your schedule. This could mean in-person visits at our facility, mobile therapy in your own space, or even virtual/telehealth visits. It’s all about making the therapy process as convenient and effective as possible for you.
How much does a typical session cost?
Our standard price is $209 per session. We offer discounts on packages of visits ranging from 8-24 sessions.
What is dry needling?
Dry needling is a technique where we use thin filament needles to target those tight, sore spots in your muscles (called trigger points). It helps address persistent muscle tension, boosts blood flow, and modulates pain. Unlike acupuncture, which is based on traditional Chinese medicine, dry needling is based in Western medicine and is all about getting rid of muscle knots and helping you move and feel better! We like to think of dry needling as the “Ctrl+Alt+Delete” and exercise as the “software update” that when combined together accelerate your healing process.
What if I am not a long-distance runner? Do you only treat runners?
At First Coast Running Medicine, we specialize in helping runners, but we’re passionate about keeping all active individuals healthy so they can continue doing the things they love. Dr. Brooke, a former goalkeeper for the University of Florida Women’s Soccer Team, has a special interest in treating field and court athletes, as well. Whether you're on the soccer field, tennis court, or basketball court, running is often a key part of your sport—even if you don’t have any intention of ever running a marathon! Our goal is to help athletes of all kinds, with all types of injuries stay strong and perform at their best!